Early-stage is where I do my best work

I was the first GTM hire at Emily Oster's ParentData, a subscription platform built on audience trust, just like yours. I built the email journeys, retention systems, and analytics that turned readers into paying subscribers.

Subscriptions are my specialty

After managing up to $60M ARR across multiple subscription businesses, I know what drives churn, what lifts LTV, and how to fix the things that are quietly costing you subscribers every month.

I execute, not just advise

At every company I've worked with, I was the person who actually built and ran the systems — writing the emails, setting up the tools, pulling the data. I love being in the trenches with founders to figure out what's working and then build the infrastructure to scale.